Building the digital home for Bangladesh's premier MMA promotion
Khar is bringing professional mixed martial arts to Dhaka. We built a platform with the same intensity as fight night — events, athletes, podcast, news and ticketing in one bold experience.
- Client
- Khar Fights
- Industry
- Sports & Entertainment
- Services
- UX & UI design, Web development, Online ticketing
- Live site
- khar.co
The client
Khar is Bangladesh's premier mixed martial arts promotion, dedicated to showcasing the nation's top combat sports talent and lifting the local MMA scene to an international standard. Behind it is 1972Art39, a new-age cultural brand that blends the energy of combat sports with Dhaka's “underground” aesthetic.
Khar runs two formats: Khar Nights, a premium event in a grand setup every two to three months, and Khar Fights, a regular card twice a month that gives emerging amateur fighters a professional stage.
“Their vision goes beyond sport — they aim to create a space where art, adrenaline, and authenticity collide.”
The challenge
MMA is still new to most Bangladeshi audiences. The website had two jobs: turn curious first-timers into ticket buyers, and give fans a place to follow fighters and events between cards.
It also had to feel like Khar — loud, dark and raw — rather than a generic sports template.
What we built
An event-led homepage
The next card takes over the hero — like Khar Fights 4 at The Bubbles, Mirpur-1 — followed by the kinetic line “Expect the unexpected. Feel the intensity. Experience the fury of combat.”
Events hub
Upcoming and past events in one place, so fans can find the next fight night and relive the last one.
Athlete roster
A fighter directory filterable by men and women, with each athlete's nationality, height, weight and a dedicated profile.
Podcast
Khar Nights faceoff episodes embedded from YouTube, keeping the build-up to each event on the site.
About and news
The brand story, leadership team, flagship events, core offerings and mission, plus a news section for announcements.
Ticketing and payments
Online ticket purchase through a local payment gateway, backed by the terms, refund and privacy policies that payments require.
Design approach
We built the visual language around fight night itself: a near-black canvas, Khar red as the only accent, heavy condensed display type, and gritty, high-contrast photography layered with smoke and ember textures.
Navigation stays minimal so the posters and the fighters carry the page, and the ticket call to action is never more than a glance away.
The outcome
Khar has a single home for everything it does — events, fighters, podcast and tickets — with a visual identity as bold as the sport. Every new card slots straight into the platform, so the site grows with the promotion.
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